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Description: Harley Back Piece, Humboldt, IA. 1999

Details: Limited Edition Print from an edition of 50. Photo ©1999 Michael Lichter.

The Story: It's unique - the Harley logo tattooed on arms, backs, tops of heads, and sensitive areas that don’t see the light of day. It's displayed like a badge of honor and seen as an exclusive club membership. There's a loyalty and pride of ownership that has brand managers at other companies green with envy.